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Tracey Williams | YoWAD Tech – We Build, You Grow.
Maggie was not clueless.
She was 32, tech-savvy, and worked remotely for a digital marketing company.
She used password managers and avoided strange links.
But last month, Maggie lost $4, 700 in less than eleven minutes.
How?
Maggie lost this money to a voice.
It was 9:17PM when Maggie’s phone rang.
The caller ID showed her younger son, Jayden.
His voice was shaky, he sounded scared.
“Mom, please do not freak out, but I am in trouble.”
Maggie thought and was convinced that every word, every breath and every trembling pause, was Jayden.
He said that he was returning from a social event, got into an accident and urgently needed money for the car he slightly hit before the police or insurance got involved.
Maggie panicked and immediately transferred the money.
And only after the call ended, Maggie called her son’s actual number.
He was at home playing video games.
The voice she heard was AI-generated.
AI does not guess anymore. It copies, analyzes, learns, predicts, and mimics.
If you ever posted: Videos Voice notes📱 TikTok/YouTube/Instagram.
Congratulations, your voice can be cloned in under 30 seconds.
Fake CEOs & managers, employees can receive “official sounding” orders, or customer support imposters where AI can match real brand scripts.
Bad actors’ goal is no longer to fool everyone; it is to fool you specifically.
AI scams work so well because bad actors now use AI to weaponize:
Urgency, fear, guilt, love, authority, embarrassment and trust.
AI knows how to trigger emotions like a digital psychologist.
How you protect yourself and your business.
1) Slow them down and be calm. If you have any uncertainty, “Say, can I call you back?”
Bad actors hate time and the longer you wait, the weaker their control becomes.
2) Secure your public digital footprint
Could you limit what you post, especially children’s voices and schedules?
3) Train your employees
Business losses from AI identity scams are skyrocketing, especially in finance, HR, operations, and executive roles.
The truth is, the most dangerous scams are no longer the ones you do not recognize, they are the ones that feel personal, urgent, and real.
AI would not replace honesty or trust, but it will replace the voices, faces, and screens we used to trust.
So, remember to stay alert, be not afraid, verify, never assume, protect, do not panic and most important, slow them down and ask, “Can I call you back”?
Quick Knowledge check
You receive a phone call from a family member or your boss who urgently needs money or to urgently place an order and the voice sounds exactly like theirs. What is the safest first step?
A. Send the money immediately so you can help quickly.
B. Ask them personal questions until you feel confident.
C. Hang up and verify through separate, different communication (text, video call, in-person, or safe word)
D. Ask the caller to repeat a phrase three times.
Always verify using a different communication channel.
Correct Answer: C
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