Tracey Williams-Payne
Visionary Chief Executive Officer
Tracey is a lifelong technologist and entrepreneur whose career has been shaped by a passion for technology, innovation, and helping businesses grow. With a strong foundation in information technology and digital development, she brings together technical expertise, business insight, and an entrepreneurial mindset to create practical solutions that help organizations strengthen their digital presence and compete more effectively.
Her academic journey reflects a longstanding commitment to technology and continuous learning. Tracey earned her bachelor's degree from Southern New Hampshire University and also from Brockport University, where she studied Computer Science. She further expanded her expertise by completing a Certificate in Web Design and Development from Cornell University, strengthening her knowledge of modern digital design, development, and user-focused technology solutions.
A resident of St. Augustine, Florida, since 2005, Tracey has built a life centered on family, entrepreneurship, and innovation. She and her husband of 25 years are proud parents of two college-age sons who are pursuing their own ambitions while also contributing to YoWAD Tech's continued growth.
As an entrepreneur and technologist, Tracey believes the best technology should do more than look impressive; it should solve problems, create opportunities, and produce measurable value. Through YoWAD Tech, she develops modern websites, mobile applications, and digital solutions built around businesses' and customers' real-world needs.